DIGITAL AUDIO

​

The way we consume audio has changed so much with connected devices letting us tune into traditional radio in ways not possible before. So, there has been an explosion in on-demand streaming services including music, podcasts and books, to name a few. This has led to a breadth of new data driven commercial opportunities for digital audio advertising.

While live radio remains the dominant audio format with more than 35 million adults tuning in each week, adding digital audio to your mix can help extend your reach or target a specific audience. In addition to this, on demand services are great for building brand awareness or for targeting a certain demographic.